Acronym / Asus ROG : tablet launch
NICOLAS KADIMA | DIRECTOR / VIRAL FILMS
The RMT02, the world's most powerful tablet computer, is a groundbreaking collaboration between computer manufacturer Republic of Gamers (ROG) and Apparel and systems design studio Acronym. This fusion marries the innovative spirits of two giants, both dedicated to pushing the boundaries of their respective fields. In our viral campaign, I directed a series of videos featuring Acronym's Creative Director, Errolson Hugh, engaging in epic Street Fighter-style battles with his digital double. Our flagship video achieved nearly 11 million views on Instagram and over 1 million views on YouTube. Executive Creative Director: Rod Chong.
RMT02 LAUNCH VIDEO [0:59]
The goal of the launch video was to create an instant fan base for this new offering in tech and design. The RMT02 completely sold out on the first day of its release.
The RMT02, designed as a highly collectible piece, boasts transport versatility thanks to its adaptable strap strap system and adjustable kickstand.
I packaged a collection of concise vignettes by adding animation to brand graphics created by Mike Sunday.
The RMT02, a robust and incredibly portable tablet, packs an impressive computing punch. It was a privilege to launch this machine with Race Service.