THE FULL SIZE AUTONOMOUS RACING SERIES
NICOLAS KADIMA | CREATIVE DIRECTOR
Roborace was the first high speed competition featuring full size cars transformed into autonomous robots driven by Artificial Intelligence. These wheeled robots were called Devbot 2.0s.
▲ Photograph by Jonathan Moore
As Creative Director of Roborace, my task was to help move the brand from its traditional motorsport focus towards a hybrid of racing and gaming. This meant developing a fun experimental identity appealing to a younger, more gender neutral and digital-native audience.
THIS IS DEVBOT 2.0
This video was created to introduce the concept of 'racing robots' to the public, evolving the perception away from traditional race cars.
REAL TIME EXPERIMENT / THIS IS ROBORACE
I envisioned a real-time computer generated sportscaster for Roborace's future events. An AI would make real-time commentary on the race and interact with audience members who could interact with it on their devices and on screens across the venue.
We tested some visual concepts by capturing the live performance of an actor with Microsoft Kinect and processing the output in real-time using Touch Designer.
Raw output from Kinect. Human performance by Jax Smith.
Touch Designer artist: Alex Kurina.
We decided to produce a primer video on Roborace also using Kinect for motion capture and Houdini for final output (Ryan Hayes).
PICK YOUR TEAM
To widen Roborace's appeal, we also introduced pop culture elements such as playful motion graphics and comic book style art within a dynamic editing style. Technical University of Munich, Arrival and University of Pisa were the competing teams at the time.
SEASON ALPHA : THE BIRTH OF AI RACING - EXCERPT [14:15]
To celebrate the World's first AI race, I co-produced and directed a documentary aimed at both digital tech and motorsports enthusiasts. This groundbreaking event was the kickoff for Season Alpha, the test run for our AI competition. The race delivered plenty of suspense and surprises and gave us a glimpse of the full potential of autonomous competition.
Narrated by Mikela Jay.
Some videos were produced for internal or industry use. Aimed at executives, engineers and representatives, they featured a simpler visual identity designed to inform with style rather than entertain.
Such videos would often be re-edited over time to reflect the evolving plans for the Roborace competition format.
All media on this page was produced by Angela Milana.
ROBONETICA / A ROBORACE SISTER COMPANY
One of Roborace's sister companies was Robonetica. Its goal was teaching robotics to kids via adventure and friendly competition.
It was fun to also contribute a few animation ideas to their brand.