THE FULL SIZE AUTONOMOUS RACING SERIES
Roborace is a high speed competition using full size race cars transformed into four wheeled autonomous robots. These robots are called Devbot 2.0s and are driven by AI. These AI drivers make the difference between an overtake and a crash, between a victory and a loss.
▲ Photograph by Jonathan Moore
As Creative Director of Roborace, my task was to help move the brand from its traditional motorsport focus towards a hybrid of racing and gaming. This meant developing a fun experimental identity appealing to a younger, more gender neutral and technologically curious audience.
THIS IS DEVBOT 2.0
This video's purpose is to introduce the concept of 'racing robots' to the audience, away from race cars.
REAL TIME EXPERIMENT / THIS IS ROBORACE
I envisioned a real-time computer generated sportscaster for Roborace's future events. A human would comment on the race in real time and interact with audience members who would see her as an avatar on their devices and on screens at the venue.
PICK YOUR TEAM
To widen Roborace's appeal, we introduced pop culture elements such as playful motion graphics and comic book art within a dynamic editing style. Technical University of Munich, Arrival and University of Pisa were the competing teams at the time.
SEASON ALPHA : THE BIRTH OF AI RACING - EXCERPT [14:15]
To celebrate the World's first AI race, I co-produced and directed a documentary aimed at both tech and motorsports enthusiasts about the world's first AI race. This groundbreaking event was the kickoff for Season Alpha, the test run for our AI competition. Although it was behind closed doors, the race delivered plenty of suspense and surprises and gave us a glimpse of the full potential of autonomous competition.
Narrated by Mikela Jay.
Some videos were produced for internal or industry use. Aimed at executives, engineers and representatives, they featured a simpler visual identity designed to inform with style rather than entertain.
Such videos would often change to reflect the evolving plans for the Roborace competition format.
All media produced by Angela Milana.
ROBONETICA / A ROBORACE SISTER COMPANY
One of Roborace's sister companies was Robonetica aimed at teaching robotics to kids via adventure and friendly competition. It was fun to contribute a few ideas and animations for them.