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Hot Wheels Driven To Be Legendary

NICOLAS KADIMA | WRITER / DIRECTOR / SOCIAL MEDIA CAMPAIGN 

With more than 12 million followers across all platforms, FORREST JONES is the world’s most passionate and dynamic car reviewer.

TONI BREIDINGER is the first Arabic American NASCAR racing driver redefining speed and style.

Through the DRIVEN TO BE LEGENDARY campaign, we built a thriving community of adult collectors by spotlighting the newest icons in car culture. These diverse celebrities were inspired by Hot Wheels from an early age and the brand remains a core part of their identity today.

From elite racing drivers to top automotive content creators, meet the awesome people redefining what it means to become a legend.

 

Writer/Director: Nicolas Kadima

Executive Creative Director: Rod Chong

Pro drifter RYAN TUERCK has been building and drifting cars with his brother since they were teenagers.

SOFIA FLOERSCH is a pro racing driver with the potential to become the first F1 woman Champion one day.

Mexico's JUCA has built a 12 million strong following by customizing cars with flair and audacity.

LARRY CHEN developped a keen eye quickly and is now one of the top automotive photographers in the world.

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Nicolas Kadima

Director / Creative Director

Toronto   CONTACT

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