McLaren Elva

POST DIRECTOR + EDITOR

Los Angeles agency Race Service set out to create a futuristic spot for McLaren combining dynamic live action footage with real-time visual effects. I jumped in as an editor. My job was to bring together the dynamic live action footage shot by Yaer with Ruben Fro’s striking particle effects.

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I CHALLENGE THE WIND - MCLAREN ELVA [0:59]

In the spot, professional racing driver Pato O’Ward compares his experience on the racetrack to that of driving an Elva. Jordy Birch’s powerful music track really set the pace for the film. All creative was achieved under the guidance of Rod Chong

It was a blast designing shots in real time with Ruben to bridge the live action and the computer imagery via dramatic movement and sharp edits.