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McLaren Elva

NICOLAS KADIMA | POST DIRECTOR + EDITOR

Los Angeles agency Race Service set out to create a futuristic spot for McLaren combining dynamic live action footage with real-time visual effects. I was brought in by Executive Creative Director Rod Chong as post-director and editor. My job was to bring together the dynamic live action footage shot by Yaer and Ruben Fro’s striking particle effects. Because the Elva creates a virtual windshield using air flow, I thought it would be appropriate to have the camera perpetually moving as if propelled by the wind.

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I CHALLENGE THE WIND - MCLAREN ELVA [0:59]

In the spot, professional racing driver Pato O’Ward compares his experience on the racetrack to that of driving an Elva. Jordy Birch’s powerful music track really sets the pace for the film. 

It was a blast designing shots in real time with Ruben, bridging the live action and the computer imagery via dramatic camera movement and a sharp editing style.

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